Medimix is all set to become the Kolkata Knight Riders Official SkinFit and Hygiene Partner for IPL 2020.
Medimix will be mainly concerned with the health and hygiene of cricketers and supporters and will sponsor the Kolkata Knight Riders team by supplying hand hygiene products from their newly introduced line of hand washes and hand sanitizers. The company will include hand sanitizer dispensers to create a safe atmosphere that will help protect the staff from infection transmission.
In all 14 matches this season, the team’s jersey will carry the logo of Medimix.
Pradeep Cholayil, Chairman & Managing Director of Cholayil Private Limited said: “We are proud to be associated with Kolkata Knight Riders as their Official SkinFit and Hygiene Partner for IPL 2020. This collaboration with the Kolkata Knight Riders is a major milestone since this would give us an opportunity to raise awareness by exploiting KKR’s following strength as a team member. Cricket is a religion in India, and after getting into the Hand Wash and Sanitizer section, we see a great fit with it. I am sure that this alliance will also provide us with an opportunity to raise our presence in East India.”
Ashish Ohlyan, marketing director, Cholayil Pvt. Ltd said “In India, everyone loves cricket regardless of gender and age in all geographies and demographics. Since the COVID-19 pandemic struck the nation we decided to spread awareness about the efficacy of Ayurveda in fighting the deadly virus as a brand profoundly embedded in Ayurvedic values. This is the first time Medimix has entered the Indian Premier League and we believe that our association with Kolkata Knight Riders as their ‘Official SkinFit and Hygiene Partner’ will give us the chance to reach out to the public and increase awareness about the benefits of Ayurveda and its use in everyday life.”
Talking about the collaboration, Kaustubh Jha, Head of Marketing, Kolkata Knight Riders, “We are glad to have Medimix as our hygiene partner, a homegrown Indian Ayurvedic company. Hygiene and health are of utmost importance this year and we believe in supplying our players with a commodity not only recognised for its consistency but also easy to use. Onboard this year we are looking forward to a fruitful relationship with Medimix.