‘Not Just for Pros’: Jockey’s new campaign for everyday fitness enthusiasts

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Jockey Move, the brand with L&K Saatchi & Saatchi, has released a series of films named ‘Not Only for Pros’ starring daily workout fans who engage in rigorous workouts to keep fit. Jockey Move, the innerwear and athletes brand, has introduced a new range in the outerwear genre. Many projects have been released across all of the company’s multimedia channels.

Jockey Move is a venture of the brand into daily wear. Activewear covers active bras, tank tops, t-shirts, jeans, track pants, joggers and jackets, and comes with Jockey’s trademark technology – StayDry and StayFresh.

Jockey Move is based on the premise that health is not only a result-oriented and competitive athlete in professional sports but also a day-to-day health and wellness enthusiast who engages in a range of light and even vigorous workouts to keep fit, the company said.

Recently Jockey has announced the launch of its new range named ‘Not Just for Pros’ campaign, which is designed by L&K Saatchi & Saatchi. The films highlight the daily fitness lovers, young enthusiasts going to their regular routine exercises. The series of films, which are now uploaded on all digital platforms, was directed by TJ O’Grady Peyton and shot in Bucharest, Romania.

In the press release of the campaign by Jockey, Karthik Yathindra, Senior GM and Head of Marketing, talked about the launch of the new range. He stated, “The Jockey Step go has been created and structured with brilliant textures and marked innovation to offer the best activewear execution for wellness fans.

He additionally expressed that the current item highlight would assume a significant part in improving the comprehension of the ordinary individual with respect to their relationship with fitness and wellbeing. We can change what sort of success wear imparts to our customers, and that is the thing that we’ve been attempting to do with this mission.

 “Most here don’t compete or practise to the prestige of the sports field or to show oneself to the world. Nevertheless, we like to keep fit, play with sports and even enjoy hard workouts. Jockey Transfer is a spot for people like us. The advertisement was built to be relatable to daily fitness fans and still focus on product results,” added by Debarjyo Nandi, senior vice president, L&K Saatchi & Saatchi,

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