21 Times Health Report: Covid-19 effects and its result on health, pharma, and wellness categories


The report gives insights into the effects of the coronavirus disease pandemic and the resulting lockdown on the health, pharma and wellness categories.

Wunderman Thompson South Asia’s report named ‘ 21 Times Health’, takes a look into the results of coronavirus pandemic and its resulting lockdown on health, pharma, wellness categories, etc.

As the world is slowly returning to normal, many categories will redefine themselves. Studies show that the minimum time required to vary a habit is, “ 21 days”. With the lockdown extended, the Indian consumer has more than 21 days. for several categories, the day lockdown lifts are ‘ Day 1’ in various ways.

Wunderman Thompson South Asia team, conducted a study on lockdown among the Indian households in 32 cities in 15 states to watch their changing behaviours and mindsets around health, wellness and pharma, etc. Various Covid-19 reports formed by different Wunderman Thompson offices around the globe reports done by research agencies like Kantar, expert’s opinions, various articles, studies on the global financial crisis in 2008, etc.

Chairman and Group CEO, Tarun Rai, Wunderman Thompson, South Asia, said, “ There’s no doubt regarding Covid-19 pandemic that, it’s unlike anything we’ve seen before. This pandemic, unlike other crisis, will have a deeper impact on not only the economy but also on society. it’s necessary to rethink, relook at upcoming data and reload for the long run. The health and wellness category report is our try to help our partners, to navigate through this crisis and become stronger after post-Covid world”.

Ajeeta Bharadwaj, National Planning Director, Wunderman Thompson India, said, “ this ongoing Covid-19 pandemic, is making varied structural changes in mindsets, behaviour of consumers and market places alike. The pandemic is changing the hierarchy of advantages and crash-coursing the education of specific categories. It forces to rethink on the way things are made, organized and served and behaviours have gotten digitized at a scale which might be hard to imagine. Wunderman Thompson South Asia’s report, ‘ 21 Times Health ’ is a trial to spot the shifts and emerging opportunities from them so brands can enhance their relevance and come out stronger.


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