27 Greatest Consumer Brands in the World unveiled by Citi Research

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Dec 26, 2012: Citi Research has come out with the 27 greatest consumer brands in the world. The report published by Business Insider has some of the legendary brands of the world. The team of analysts at Citi Research believe that the companies figuring in this list have “significant and enduring business models over the long term.” The screening criteria followed for coming out with this list are

  • The market capitalisation of the companies should exceed USD 3 billion
  • The companies should have significant revenues from outside the domestic market and
  • The company should be among the top 3 in market share in one third of the company’s businesses

The companies figuring in the 27 Greatest Consumer Brands in the Word are:

Adidas

Amazon.com

BMW

Borg Warner

Bridgestone

Carnival Corp

Coach

Compass Group

Denso

Ebay Inc.

Edenred

Fossil Inc.

Harley Davidson

Hyundai Motor

Inditex

Intercontinental Hotels

Intertek

Las Vegas Sands

LVMH

Nike

Nissan Motors

Polaris Industries

Royal Carribean Cruises Ltd.

Starbucks

Starwood Hotels & Restaurants

Swatch Group &

Volkswagen

Click for more details about the companies

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