70% of deodorant market in India dominated by men

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Nov 13, 2012: A phenomenon growth has been observed in the personal care products market in India in the recent years and it is predominantly the deodorant market which has witnessed a growth due to increasing use of the same by males. The deodorant market is estimated to be around Rs. 1,400 crore and 70% of the same is dominated by males. This shows that males are using more deodorants than women and it has basically to do with the nature of work undertaken by males as compared to females

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