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Industry Reacts as ASCI releases draft rules for Influencer Marketing

Influencer marketing which is currently estimated at $75 million-$150 million, according to digital marketing agency AdLift is going to see a major...
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Gaming is poised at a very fascinating level in India

The majority of the world was stuck inside in March last year (2020), as there was an invisible virus outside. The pandemic...

ASCI Receives 80+ Complaints Against Gaming Guidelines

Within seven weeks since the Advertising Standards Council of India issued guidelines for real money gaming, it has processed complaints against 81...

ASCI aims to bring awareness through a digital campaign

The Advertising Standards Council of India (ASCI) is a self-regulatory voluntary organization of the advertising industry that was established in 1985. It...

ASCI bans surrogate advertising of 12 liquor companies

The Advertising Standards Council of India (ASCI) has banned the surrogate advertising of 12 liquor companies following an investigation that began last...

ASCI states that it hasn’t received any complaints so far on Sebamed & HUL...

German skincare company Sebamed names the soap brands Hindustan Unilever (HUL) Lux, Dove and Pears, and Wipro's Santoor. The first big New...
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ASCI takes action against alcohol brands for surrogate advertising during IPL

As IPL 2020 progresses, advertisers have taken the chance to advertise in an attempt to maximise exposure at a time when, because...

Kent RO remove misleading advertisement after intervention from ASCI

Water purifier company Kent RO has removed potentially misleading ads featuring actress Hema Malini alleging that Covid-19 virus was disinfected from everyday...

ASCI to supervise on brands claiming to boost immunity in COVID ad campaigns

Advertising Standards Council of India (ASCI) to take bold actions against certain brands, demanding them to prove the claims with facts or...

ASCI asks HUL to prove the immunity boost claim made by Lifebuoy

The Advertising Standard Council of India (ASCI) has presented FMCG Big HUL to the Commission demanding the reclamation that it enhances protection for its Lifebuoy...

Expert Views

ESOP worth $10 million announced by Razorpay for 750 current and...

On Thursday the fintech major announced their third ESOP, which will benefit a total of 750 current and previous employees. ESOP worth...

Ivo Ivanov on OTT and VoD, and gaming growth in India...

DE-CIX is an internet exchange operator whose international chief executive officer Ivo Ivanov said that the consumption of data in India has...