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FoxyMoron Wins The Digital Performance Media Mandate for Organic Tattva

Jan 18th, 2022 | Mumbai: FoxyMoron, the full-service creative and performance agency under the Zoo Media network has won the full-funnel digital...

Asian Paints :#TaanaBaana-A Social Media Strategy

#TaanaBaana, a social media release for Asian Paints, led with the aid of using a completely virtual included agency, Kinnect (A part...

Wavemaker India has been awarded a media contract

Tata Consumer Goods (TCP), the consumer products firm that unites the Tata Group's primary food and beverage holdings, has granted Wavemaker India...

Candle Media buys stake in Westbrook Inc media company

In a series of high-profile acquisitions, the Blackstone Inc. backed company Candle Media has bought a stake in Westbrook, the media company...

For in-content advertising, Berger Paints joins with Whisper Media

Berger Paints India Limited has teamed up with Whisper Media for In-Content Advertising (ICA) for their recent campaign.

Sony Pictures India takes up the media rights of Legends League Cricket

Sony Pictures Networks India has announced their partnership with Legends League Cricket (LLC). The company will be in...

FoxyMoron Wins The Digital Performance Media Mandate for Schwarzkopf

Jan 5 2022 | Mumbai: FoxyMoron, the full-service creative and performance agency under the Zoo Media network has won the full-funnel digital...

HT Media brings India’s first programmatic podcast along with AdsWizz

AdsWizz and HT Media Ltd. have teamed up to launch India's first programmatic podcast marketplace. With real-time buying and...

Tide’s iconic tagline brought back with social media star Chatpat

Tide, one of the most popular detergent brands, brought back their iconic tagline, but this time, in a unique way.

Shadowfax has given ET Medialabs the digital mandate

ET MediaLabs, a growth marketing, and analytics firm, recently announced a partnership with Shadowfax, a tech-backed on-demand gig marketplace that enables firms...

Expert Views

Satellite in an OTT World

Since the beginning of the pandemic, OTT platforms in the region have gained a large audience. In 2022, these platforms will grow...

Achieving the clean energy target

COP26 summit, net-zero target 2070 and major private energy companies declaring massive investments over renewable energy projects, 2022 is a historical year...