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The misleading ads and draft guidelines on advertising

In August, the Ministry of Consumer Affairs released a Guidelines for the 'Central Consumer Protection Authority (Prevention of Deceptive Ads and Mandatory Due Diligence...

Advertising strategies in a cookieless future

Due to the rise in content consumption and commerce on mobile devices, cookies have begun to slow down effectively. The cookie-based tracking...

Apple iOS 14 updates affects the online advertising of Facebook

Facebook has admitted that its Audience Network advertising business will lead to a 50 percent decline by the launch of Apples' upcoming...

Brands prepare to go big on IPL 2020 advertising

India is gearing up to celebrate its biggest and most awaited festival, the Indian Premier League (IPL). The professional twenty-twenty cricket league...

Unlock advertising 1.0: Agencies on the road to recovery?

To Restart a business, the lost confidence and creativity should be brought back with the help of people who build brands and drive their...

Starbucks: Plans to stop paid advertising on social media.

Soon after brands like Unilever, Honda and Verizon came up with the news of temporarily withdrawing advertisements on Facebook, Starbucks also joined...

Water Break between matches a new advertising opportunity for football match advertisers

 Advertisement experts were always of the opinion that football is not an attractive advertising option because of the lack of options for advertisers during the broadcast....

Amul and its advertising company daCunha continue to focus on anti-China advertisements

Indian dairy cooperative society brand Amul is cashing in on the anti-China sentiment in a series of new ads to stay on...

The impact of COVID-19 on the advertising industry

The spread of pandemic all over the world is very devastating. Some of the strongest economies around the globe are struggling to cope with the situation...

Expert Views

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Volkswagen launches ‘Fits All’ campaign

Volkswagen, the Automotive Brand launched its new TVC in the Indian market for their newest SUV offering, Tiguan Allspace. The #FitsAll campaign...

Learn how your marketing can boost the practice in the video...

A prosperous sector with a large audience, the computer game industry brings to life. As of 2019, the company has produced sales of...