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Unlock advertising 1.0: Agencies on the road to recovery?

To Restart a business, the lost confidence and creativity should be brought back with the help of people who build brands and drive their...

Starbucks: Plans to stop paid advertising on social media.

Soon after brands like Unilever, Honda and Verizon came up with the news of temporarily withdrawing advertisements on Facebook, Starbucks also joined...

Water Break between matches a new advertising opportunity for football match advertisers

 Advertisement experts were always of the opinion that football is not an attractive advertising option because of the lack of options for advertisers during the broadcast....

Amul and its advertising company daCunha continue to focus on anti-China advertisements

Indian dairy cooperative society brand Amul is cashing in on the anti-China sentiment in a series of new ads to stay on...

The impact of COVID-19 on the advertising industry

The spread of pandemic all over the world is very devastating. Some of the strongest economies around the globe are struggling to cope with the situation...

Chinese Phone, Electronics Cos scale down marketing & advertising in India

Chinese smartphone and electronics firms have decided to scale down marketing and pull back advertisements at least for a week to 10 days, fearing...

IAA launches New Campaign to Encourage More Advertising to Revive the Economy

The COVID pandemic has been adversely affected by whole industries and the economy. Now, many brands are facing difficulties in communicating with...

Ice Cream Brands Freeze Advertising in First Quarter of 2020

The ice cream and frozen dessert brands have reduced their advertising in the time of January - March 2020. According to the...

The non-traditional approach of Elon Musk towards Tesla Advertising: Case Study

The shareholders who hold a large portion of Tesla, want Elon Musk to spend money on advertising of the Tesla brand. A major point...

Expert Views

Bajaj Auto records improvement in sales and export

Bajaj Auto, India’s leading manufacturer of two-wheeler and three-wheeler is already starting to see a strong re-growth in demand together both international as well...

Marketing Tokyo Olympic 2020 digitally

The 2020 Tokyo Olympic will always remain in the history books since it is the first time that the Olympic Games are...