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Amul sees gains from increased marketing spend during the lockdown

Dairy products brand Amul doubled its marketing spend across media during the lockdown in India and is now reporting gains over rivals...

Amul and its advertising company daCunha continue to focus on anti-China advertisements

Indian dairy cooperative society brand Amul is cashing in on the anti-China sentiment in a series of new ads to stay on...

Fake masks bearing logos and trademarks of Nike, Amul, Adidas, Swiggy appear in...

Adidas, a German sportswear brand said it did not launch any face mask in India. But however, masks are being sold bearing...

Amul, Colgate, Amazon, HUL among the top advertisers during this lockdown: Nielsen Barc Report

FMCG firms of India continues to be the biggest advertisers. Wipro, LIC, and GSK among the top advertisers’ list – Nielsen Barc Report.
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Amul builds up nostalgia through their rerun Ads

With the Doordarshan running reruns of the old popular series of Ramayana and Mahabharata, Amul began running their old ads alongside these series. The...

Amul, Mother Dairy, Britannia lead Nestle, PepsiCo

The home grown firms such as Mother Dairy, Amul, Ruchi Soya, Britannia, and Parle Products dominated the packaged foods sector in India in the...

Amul’s model to be used for agricultural produce, says Niti Aayog

The government might use dairy products manufactuer Amul’s cooperative milk marketing template for the purpose of marketing its agricultural produce. The government aims to...

Amul ad gets criticized for being regressive and sexist

The outdoor ads for Amul brand of Gujarat Cooperative Milk Marketing Federation (GCMMF) are done by daCunha Communications. It is now under criticism on...

Amul Dairy launches India’s first milk ATM

January 27, 2014: What do you do when you suddenly find that you have run out of your milk stock and it is very...

GCMMF to take ‘Amul’ brand to 700 small towns this financial year

June 26, 2013: In what is seen as a major expansion drive Gujarat Cooperative Milk Marketing Federation (GCMMF) plans to take its iconic brand...

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