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Passionate in Marketing in conversation with Shambhavi Kadam, Head of Product Strategy, Marketing and...

Passionate in Marketing caught up with Shambhavi Kadam, Head of Product Strategy, Marketing...

Passionate in Marketing in conversation with Ms. Piali Dasgupta, SVP Marketing, Columbia Pacific Communities

Passionate in Marketing caught up with Ms. Piali Dasgupta, SVP Marketing, Columbia Pacific Communities to discuss about senior care business and how...

Advertisers favor CTV purchases over streaming start-ups with established media outlets

As millions of U.S. households directly connect their TVs to the internet, marketers are looking for ways of reaching customers who spend...

Kantar partners with Google to strengthen its YouTube ads measurement

Kantar announced its migration to Advertising Data Hub, Google's cloud-based service that allows YouTube ad campaigns to be tracked independently while maintaining...

The growth of mobile advertisements in the post-COVID era

Due to the pandemic many companies have had a major letdown on seismic shifts in their marketing budgets and mix. Brands took...

Digital media is the top preferred: Indian SMEs Advertising Survey 2021

Media Ant's Indian SME Advertising Survey 2021 focuses on advertising preferences and challenges for Indian SMEs who are often constrained by budgets...

Business sector hoping to regain its golden days in the coming year 2021

We all could agree that this year was toughest for the economy of the nation especially for the business sectors of course...

Facebook’s error causing Advertisers’ confidence to go low

Facebook Inc was willing to offer millions of dollars after discovering a glitch in the tool that tells the advertisers how effective...

Mobile Marketing needs new thinking and outward-looking mindset

The e4m Screenage Mobile Marketing Virtual Conference witnessed panel sessions, keynote sessions, and speaker sessions by prominent mobile and digital marketing experts...

Pandemic causing a positive effect for Mobile Marketers

An app marketing firm Liftoff emails Mobile Marketing that based on their study more than 70% of the mobile marketers have been...

Expert Views

Amazon files a complaint with the SC against the HC division...

Both of these orders were stayed by the division bench until the next hearing date, April 30. Amazon filed a petition in...

Oyo appeals to the NCLAT against the insolvency order

On April 1, the Ahmedabad bench of NCLT issued an order to start the insolvency resolution process in response to an application...