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BBC StoryWorks launches campaigns around public health messages

BBC StoryWorks launches campaigns highlighting public health messages. The campaigns want public safety and health messages in the pattern of engaging content,...

ASCI to supervise on brands claiming to boost immunity in COVID ad campaigns

Advertising Standards Council of India (ASCI) to take bold actions against certain brands, demanding them to prove the claims with facts or...

BBC StoryWorks roll out campaigns selected by UN

Recently BBC StoryWorks has launched two new campaigns around public health messages. The campaigns were built, in response to the invitation from the United Nations’...

How to build the virtual interactive marketing campaigns the audience can’t miss?

Mind all the talks at the end of last year about what will be the plan for this year's marketing? If you haven't already...

Advertisers Resume Spending on ad Campaigns to Attract Buyers

The advertisers have loosened their purse strings and resumed spending on ad campaigns to lure buyers on the back of the relaxation...

Cartoon Network and POGO Launched Digital Campaigns for Promoting Family Fun Through DIY Projects

Cartoon Network and POGO have announced about launching month-long digital campaigns to celebrate this summer season. Cartoon Network’s #CNHomeFun and POGO’s #WeForTheWorld campaign aims for...
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Royal Enfield to enhance their customer engagement and brand awareness through campaigns

Royal Enfield had announced their social campaigns aiming at customer engagement and brand awareness among the most passionate riders. The Trip Story...

Spotify Ad Studio: Most Effective Tool For Advertising Campaigns

In this unprecedented time, marketers are struggling to find the right advertising channel for communication. Since there is no crowd in public places, there...

OOH Campaigns in Post-COVID Environment: New Strategies for New Normal

OOH Campaigns in Post-COVID Environment: New Strategies for New Normal For the last few weeks, the brands have paused their...

Indian companies make use of ‘Vocal about Local’ for their marketing campaigns

Consequently, after Prime Minister Narendra Modi’s speech concerning the nation’s path to self-reliance, consumer companies have started advertising and running marketing campaigns...

Expert Views

Smarter Grocery apps during the lockdown

Since March, for major names like Instacart, Shipt, and Walmart, the grocery industry has witnessed tens of millions of grocery app downloads,...

Bajaj Auto records improvement in sales and export

Bajaj Auto, India’s leading manufacturer of two-wheeler and three-wheeler is already starting to see a strong re-growth in demand together both international as well...