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Marketing & COVID19: What the Psychologists have to say?

In this unprecedented situation, marketers face many difficulties to communicate with their customers. Many of the audiences were unsubscribed from the campaign...
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And now, an ad for anti-bacterial laminate: Greenlam Laminates launches new TVC

Greenlam Laminates is back with its new TV commercial that specialize in one among its key product features of Anti-bacterial surface for...

Linc Pens launches a pocket ‘Covid-19 Killer’

As the world looks for several ways to guard themselves within the battle against the virus, Linc Pen and Plastics has announced...
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With “Thank You Dukandar” Khatabook pays tribute to small business owners

Khatabook is Bangalore based mobile app service. The mobile app that helps Kirana store owners and small shopkeepers in India to manage...

Impact of COVID-19: Companies engaged in reinventing their marketing business models

Companies have realized the importance of leadership capabilities in employees that were not considered critical before the crisis. With the outbreak...

How sports broadcasting is preparing for a comeback

In the last three months, where the TV consumption was at an all-time high and almost all the genres were growing in viewership, sports...

Time to change revenue model of media companies? Expert view

The Indian Media and Entertainment (M&E) industry in India consists of several different segments, the biggest segments being Television, Print, and Films....

Nielsen report : FMCG witnesses bounce back to pre-COVID levels

The FMCG industry has grown sharply, recovering to pre-covid levels within the month of June as India moved towards unlocking the economy...

Haldiram’s promoting social distancing through #Haldiram’s Care campaign

With the pandemic hitting everywhere, the importance of hygiene practices and social norms have also increased. To spread the importance of social distancing Haldiram’s...

PepsiCo marketing becomes ‘more selective’ with a focus on fewer, bigger activities

      Covid19 crisis has made PepsiCo more selective about the type their advertising and marketing they conduct. The activities which give...

Expert Views

Smarter Grocery apps during the lockdown

Since March, for major names like Instacart, Shipt, and Walmart, the grocery industry has witnessed tens of millions of grocery app downloads,...

Bajaj Auto records improvement in sales and export

Bajaj Auto, India’s leading manufacturer of two-wheeler and three-wheeler is already starting to see a strong re-growth in demand together both international as well...