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Social commerce preferred channel for e-commerce; DTC brands to spend 40% more on performance...

Over 40% of the total online businesses powered by Instamojo are run by women entrepreneursHeightened attention to data transparency, sustainable packaging and...

Social commerce will play an important role to drive e-commerce

Social commerce is a form of e-commerce that supports social and online media. It uses social interaction and user interactions for online...

E-commerce & fintech brands to semi-urban & rural regions

According to data businesses, e-commerce and fintech companies are now attempting to infiltrate semi-urban and rural areas through targeted and programmatic marketing....

Consumers return to e-commerce firms to spend

As the festive season comes to an end the e-commerce sector hits $9.2 billion worth of gross merchandise value (GMV) this year.

Alibaba to overhaul e-commerce business, appoint new CFO

Alibaba Group Holding Ltd said it will revamp its domestic and international e-com business and supplant its CFO. Tech giant changes come...

Victoria’s Secret launches its e-commerce site in India

Victoria’s Secret, the intimate wear retailer, officially launched its online store in India on November 22, 2021. The e-store, www.victoriassecretbeauty.in, caters to...

Need to be taken action to stop malpractice in e-commerce

No meaningful action has been taken for a long time by the government to stop malpractices of e-commerce companies that had proved...

Tonic Worldwide’s insights division GIPSI’s report ‘The rise and rise of E-Commerce in India’

Based on ‘Deep Listening’ methodology, Tonic Worldwide’s insights division GIPSI, has arrived at unique and actionable insights The pandemic...

E-commerce fraud- Big challenge to retailers

Digitalization has created a revolution in all sectors including commerce and business sectors. Even though online shopping and transactions are a boon...

WOW Skin Science hoist Madhur Acharya as VP E-commerce Marketing

Personal Care brand WOW skin science has elevated Madhur Acharya as VP, E-commerce marketing. His prolonged position will now entail main commercial...

Expert Views

Interesting Printing advertisement gets for Swiggy Health Hub

Swiggy is an Indian online food ordering and delivery platform headquartered in  Bangalore, India, and functioning in over 500 Indian cities at the end of 2021....

Big Bazar introduces Sabse Saste Din

Everyone enjoys a good sale – obtaining a fantastic deal, receiving free presents, and acquiring the desired things at the lowest price...