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Brand value – Impact on retail business and e-commerce sector.

Marketing has always been a very essential term since the last few decades and it has shown the wonders it can do to a...

What makes the online grocery attractive for e-commerce giants like Flipkart, Amazon, and Reliance?

The e-commerce giants like Amazon, Flipkart, and reliance have reached the most prominent sectors of the market. At present, they are focusing on the online...

HUL to focus on E-commerce Presence in Post Covid-19 World

Hindustan Unilever, a fast-moving consumer good (FMCG) giant, is drawing its focus on e-commerce, with consumer preferences constantly changing in the wake...

Coca-Cola prioritizes E-Commerce and promises to emerge stronger despite Covid-19

Coca-Cola is shifting its focus away from acquisitions and small innovations and prioritizing E-Commerce for seeking opportunities despite Covid-19… Coca- Cola is...

E-commerce sector starts recovering to near pre-COVID-19 levels

With the ease in lockdown 4.0, guidelines for online delivery of goods have been relaxed and e-commerce websites such as Amazon, Flipkart, Snapdeal, and...

Impact of COVID-19 on E-commerce: 4 Digital Marketing Strategies to Boost your Brand

The COVID-19 pandemic brings a drastic change in the business market. Now, people are staying inside the home and maintaining social distance....

Facebook steps up with Shops tool: An e-commerce offering for DTC brands

Facebook Shops tool to be rolled out within a month Shops will be easily accessible for businesses and brands to help engage consumers to shop...

Patanjali Order Me: The Newest Competitor Of Amazon & Walmart in E-Commerce

After the recent tie-up by  Mukesh Ambani with Facebook , Yoga guru turned entrepreneur, Baba Ramdev becomes the new emerging competitor of...

The Top 7 E-Commerce Marketing Trends In 2020

The  world  today,  revolves  around  E-commerce  platform & customers do  their shopping,  payments,  communication, etc  through these platforms.  E-commerce  has  evolved  to ...

JioMart: New Game Changer in E-commerce- Case Study

It was in 2016, Mukesh Ambani the Indian business tycoon and Chairman of Reliance Industries Limited launched Jio in Indian telecom market. Within three...

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