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The revival of the GEC during the pandemic induced lockdown

India had a tremendous growth in television viewership when it was going through the lockdown. The covid-19 pandemic paved way for an...

The growth of online dating apps due to lockdowns

Over the past seven to nine months the art of courting or dating remains the same, but the means to go about...
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Lockdown lullaby by Origami Creative in partnership with TILV

A video song named 'Someone Else - a lockout lullaby' was published by Origami Creative in partnership with TILV Records. The three-minute...
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#GrilledBy2020: Burger King’s campaign highlighting moments from lockdown

Burger King Corporation, a restaurant company specializing in flame-broiled fast-food hamburgers has released a new video called ‘Grilled By 2020’ under the...

Lockdown helps to increase the revenue of Audio OTT Platforms

Joggers are back in the park after months of the pandemic-induced lockdown, and cars have returned to the roads and there are...

Internet Consumption Climbed 47% During Start Of Covid Lockdown

Events in 2020 have brought profound changes into our everyday lives, and many of us have had to rely on the internet...
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Purplle brings alive the festive cheer with #TohKyaHua if it is a lockdown Diwali!

The campaign aims to add sparkle to the festive spirit because #YouDeserveExtraYaar Mumbai, 05 November 2020: With Diwali just around...
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Lockdown diaries: Gas-O-Fast witnessed 100% growth

Gas-O-Fast, a subsidiary of Delhi-based pharma and wellness company Mankind Pharma, has witnessed  100% growth in lockdown. Gas-O-Fast is known for its...
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“No Lockdown on Dreams” campaign by Kotak Mutual Fund

Kotak Mutual Fund has introduced a new digital campaign through which, the company wants to promote a message that there is no...

How CAT entertainments managed to make ads during lockdown?

CAT Entertainments, a Kochi based B2B video content production company, has disrupted how video content is delivered and viral advertisement films are made. CAT has...

Expert Views

Is this crisis been wasted by your brand?

Winston Churchill uttered these words sometime in the mid-1940s, as the end of World War II approached. "Never let a successful crisis...

BARC report says HUL was the biggest advertiser in 2020

A study on television ad volumes for 2020 has been published by BARC India, which indicates that there has been a rise...