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Can IPL bring new business opportunities for the Marketers?

IPL - Game changer Marketers are outfitting in various manners to use India's long-awaited season which is presently stacked with the Indian...

Tik Tok for business: An aid for marketers to engage with app users? Case...

Recently Tik Tok introduced Tik Tok for business which is a platform that gives marketers and brands an opportunity to be creative storytellers and...

Survival strategies for Digital Marketers in a Cookieless world: A snapshot from ET Brand...

The second edition of  ETBrandEquity.com Virtual Series on Simplifying Programmatic, which underlines challenges and explores the future trends on the cookieless world.

Salesforce report to bring new insights to the leading marketers

State of marketing report sixth edition published yesterday by Salesforce reveals that the marketers of India have succeeded in engaging the customers...

Why marketers need extra prudence to Data-Driven Marketing in Post COVID Era?

Due to this pandemic situation, people's habits and buying behaviour has changed. This is a big challenge for marketers, since there is...

Building a unified source of data for marketing: The constant struggle that Marketers face

Marketers often do not have a holistic view of  the insights, alignment and investments which they have made without a unified record of data.

Panorama: Lotame launches ‘data enrichment solutions’ for marketers, publishers and agencies

Now, buyers and sellers using digital media can use first, second, and third party data in creating and analyzing audience segments across its browsers...

Twitter Marketing India launches #ConversationStarters as a voice to marketers

#ConversionStarters goals are to bring forward ideas and discussions on businesses and brands in such a pandemic situation and its impact on the future...

5 ways Travel & Tourism marketers are redesigning their future marketing strategy amidst the...

The industry which faced the biggest disruption due to the Covid-19 pandemic is the travel and tourism industry. The disease outbreak had led to...

Here’s how marketers are shifting their approach with new MarTechs

Martech tools are getting dynamic like never before. It is changing at such a pace that many marketers find it difficult to adapt with...

Expert Views

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Dazzl the new multipurpose home cleaning product

Advertisements for Dabur's Dazzl range make a case for its home cleaning products at a time when the equity of a company is...

Flipkart focuses on 2021 overseas listings

As early as 2021, Walmart Inc-controlled Indian e-commerce company Flipkart is planning for an initial overseas public offering that could cost the...