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How to bring a seamless online shopping experience for the customers during COVID-19

The outbreak of COVID 19 has changed the way and strategies used by customer experience management. During the lockdown, it has been a great challenge...

Making a fortune with your online store: Online businesses on the rise

 The number of online businesses is rising day by day. Many of the traditional businesses have shifted their path to the online business. During this pandemic period,...

‘All Lives Matter’ T-shirt withdrawn from Walmart online shopping portal: Case Study

Walmart Inc. well known for its hypermarkets, departmental store, and grocery stores which sells products at a discounted price, has recently brought...

Does the current online trend on calls for ‘Boycott China’ affect consumer product sales?

The recent trends on Social media are the call for the boycott of Chinese products amid the Sino-India border tension. But according...

The rise in Online video consumption- Trend or a Fad: Case Study

COVID-19 Pandemic and lockdown had impacted the rise in online video consumption. Various statistics from experts show that there is a 40...

Panasonic India enables offline retailers to sell online through the digital platform Benow

 One of the renowned  firms in India, Panasonic had decided to make a partnership with digital payment platform Benow to digitalize its offline sales in...

What makes the online grocery attractive for e-commerce giants like Flipkart, Amazon, and Reliance?

The e-commerce giants like Amazon, Flipkart, and reliance have reached the most prominent sectors of the market. At present, they are focusing on the online...

Hybrid marketing: The combination of online and offline channels

A 2019 Futurum Study report explores the advancement of company interaction.  Global brands are called upon to pursue digital transformation to better satisfy...

Flipkart’s new voice assistant to help consumers purchase grocery online

Flipkart’s new voice assistant capability on its online grocery store to make its customers shop on their platform more easily.Voice assistant capability...

The “Love Bug” during Covid-19 pandemic- Online dating platforms see an increase in usage

With a nationwide lockdown and social distancing norms in place, dating apps also need to adapt to the changing consumer lifestyle. So,...

Expert Views

Bajaj Auto records improvement in sales and export

Bajaj Auto, India’s leading manufacturer of two-wheeler and three-wheeler is already starting to see a strong re-growth in demand together both international as well...

Marketing Tokyo Olympic 2020 digitally

The 2020 Tokyo Olympic will always remain in the history books since it is the first time that the Olympic Games are...