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Rise and Growth of OTT in today’s world

Over-The-Top (OTT) is a streaming media service provided to the audience directly through the internet. With the evolution of the smartphone, the...

ITC’s Sunfeast Dark Fantasy & Frozen Bottle introduce a unique chocolate menu: Case Study

Sunfeast Biscuits covers almost all segments of the market led by Dark Fantasy at the top premium end. High-quality products and ingredients...

Tata Sky Binge + partners with Zee 5 for strengthening their OTT platforms.

Today when the whole world is under lockdown, the customer viewing pattern has shifted from TV and theaters to OTT platforms. The popularity of OTT platforms...
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Are OTT platforms like Amazon Prime, Netflix & Disney Hotstar the future of movie...

Are OTT platforms like Amazon Prime, Netflix & Hotstar the future of Movie Business? What will happen to the cinema theatres. Mr....

ITC Sunfeast Dark Fantasy and Frozen bottle joins hands to launch an exclusive chocolatey...

Sunfeast DarkFantasy, a product from ITC Limited is coming up with a joint venture' frozen bottle '. Sunfeast Dark fantasy is well known for its...

Does the current online trend on calls for ‘Boycott China’ affect consumer product sales?

The recent trends on Social media are the call for the boycott of Chinese products amid the Sino-India border tension. But according...

Fresh Era with OpenWrap OTT Programmatic Marketing

The pattern today is to watch content online and over-the-top television. Although these channels have been popular for some time, the new...
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Amazon Prime Video Partners with Magicbricks for OTT Release of ‘Gulabo Sitabo’

The two brands are taking part in cross-promotional activities with the content of the film, featuring Ayushmann Khurana, brand ambassador of Magicbricks, and Amitabh...

Emerging COVID-19 Trends: Advertising of OTT platforms on television on a rise

The Covid-19 pandemic has resulted in a paradigm shift in consumer behavior in all the sectors. Covid-19 and the subsequent lockdown has...

How are DTH and OTT platforms engaging with customers amid the lockdown?

Coronavirus has had its impacts on all businesses in one way or another. People will most likely remain in their homes even...

Expert Views

Revolution in Rural India through Voice Tech!

How many of you have imagined how voice and speech recognition technology would become an integral part of human life as it...

If Theseus changed his ship’s captain, would it still be the...

As Deloitte's Andy Main joins O&M as CEO, the agency versus consultancy discussion - that last gathered steam when Accenture acquired Droga5...