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The “scrip box “campaign urges clients to remain invested in this pandemic period

Online investment service “Scripbox” has launched the “Let’s be Wealth Positive” digital campaign, with an end goal to calm investors during this...

The “New Normal Guide” for brands during the pandemic

With the changes brought in the business environment due to the pandemic, brands can take appropriate marketing decisions to ensure a quick recovery after...

67% of shoppers have little or no excitement during pandemic: RAI Consumer Sense Survey

With retailers resuming operations in Unlock 1.0 the industry may have to prepare for a steady decline since 67% of consumers have...

Love for Maggi in the Covid-19 Times: Sales Zooms during pandemic

Sales of one of the country’s biggest packaged foods brands, Nestle’s Maggi instant noodles, have gone up amidst the ongoing lockdown even...

TikTok India: Wellness is trending in this Pandemic Period

The pandemic has elevated curiosity with the platform and wellness is trending and the influencers are diversifying in TikTok India. Final month,...

Unibic cookies plan to expand with a variety of new products: Post pandemic moves

Recently we heard that the retail segment of fast-moving goods was facing the threat of modern trade. At present they are...

Re-imagining the distribution of FMCG in India in pandemic times

The pandemic seems to be getting worse every day, with no end in sight many companies are in the process of closure due to...

The “Love Bug” during Covid-19 pandemic- Online dating platforms see an increase in usage

With a nationwide lockdown and social distancing norms in place, dating apps also need to adapt to the changing consumer lifestyle. So,...

Importance of Empathy in Marketing during pandemic

Nowadays the traditional sales strategies won’t work as the consumers are more aware of the brands they use and search about...

Road ahead for fashion industry during pandemic: Case Study of Madame Brand

Even after the ease in the restrictions of the lockdown amid the pandemic COVID-19, the fashion industry continues to struggle. Jain...

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