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Snapchat enters into a joint venture with a meditation app

We know, present young generation finds it difficult to cope up with the complex situation and ultimately become depressed. Even a very slight provocation...

Snapchat launching host of new features including Augmented Reality Integrated Features

Snapchat is a multimedia messaging application that is used globally. Snapchat claimed that it had a growth of 120 percent last year...

Facebook adds more Snapchat like features to its app

Facebook which rolled out an app update from Tuesday has added more Snapchat like features to its app. The company which says it wants...

Case Study: Snapchat spoof and virality in YouTube- Is it Ethical to Insult Others?

The political parties seem to have sunk their differences on the Snapchat spoof that was put up by Tanmay Bhatt, a comedian. Just two-minute comic...

Augmented Reality (AR) Lens: An Innovative Idea from Snap chat for Brands and...

Multimedia messaging app Snap chat has launched Lens Web Builder, a primary web-based Augmented Reality (AR) Lens ad creation tool for brands...

How can Brands Successfully Cater to the Needs of Both Millennials and Gen Z?

India’s young audience is a vibrant ensemble of individuals who are aggressive consumers, pervasive, instantaneous, and tech-savvy. They are an attractive are an attractive proposition...

Emerging Mobile App Marketing trends in a Post COVID-19 World

Covid-19 has impacted all sectors in some way or another, which has a lasting effect not only on our economy but also...

Facebook new ad service launched to lure advertisers

Facebook Inc, the largest social networking company has announced that it would launch a new service. Facebook new ad service will allow the advertisers...

Facebook launches ephemeral mobile message app Slingshot

June 19, 2014: After making a failed attempt to buy out Snapchat for USD 3 billion, Facebook recently launched an ephemeral mobile message app...

Facebook developing its own video-chat app Slingshot !

May 19,2014: Financial Times on Sunday reported that Facebook is developing its own video-chat app after it failed to acquire the messaging startup Snapchat....

Expert Views

Smarter Grocery apps during the lockdown

Since March, for major names like Instacart, Shipt, and Walmart, the grocery industry has witnessed tens of millions of grocery app downloads,...

Bajaj Auto records improvement in sales and export

Bajaj Auto, India’s leading manufacturer of two-wheeler and three-wheeler is already starting to see a strong re-growth in demand together both international as well...