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The rise of ad volumes of movie genre in 2020

There was a growth of 11% in the movie genre in 2020 compared to the year 2019, which was confirmed by the...

TV News Genre Ad Volumes Up by 28% During the Festive Period: TAM AdEx...

According to TAM AdEx-Television Advertising Report-23, the ad volumes of news genre channels raked in 31% share in the overall ad in...

Hand Sanitizer ad volumes on TV soar 105x in COVID-19

When the demand for hand sanitizers rose, considering the spread of COVID-19 brought about by the novel coronavirus has led to an...

Radio suffers a stark de-growth in ad volumes in 2020

The research of the TAM reveals that there is a steady decline in the ad volume of Radio for the past few...
video

Come fall in love with technology: OPPO’s new tag line

There are less visual delights that make you fall in love as much with the hero as with his character. If OPPO...

Post pandemic building of multi-cap tourism portfolio

Several socio-economic factors have shown an optimism towards tourism and industry-related stocks often referred to as the ‘back to normal’ trade. There...

Retail advertising witnesses growth in Q4 Of 2020

Retail advertising is a process by which retailers use store advertising both online and offline to drive awareness and interest towards the...

Six insights of digital media for a post-agency world

Once upon a time, media agencies reigned over "shrimp and champagne" gatherings studded with celebrities. But by 2018, 78 percent of the...

Growth of the advertising Industries in 2021?

‘Mirroring Y 2020 Radio Advertising report’, latest TAM AdEx report shows us the trends of Lockdown vs the Unlock period. There are...

Expert Views

ESOP worth $10 million announced by Razorpay for 750 current and...

On Thursday the fintech major announced their third ESOP, which will benefit a total of 750 current and previous employees. ESOP worth...

Ivo Ivanov on OTT and VoD, and gaming growth in India...

DE-CIX is an internet exchange operator whose international chief executive officer Ivo Ivanov said that the consumption of data in India has...