A new look Asian Paints, Asian Paints unveils new brand identity and logo

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Dec 6, 2012: The new logo which looks very refreshing conveys a personal engagement and reflects the claims of Asian Paints of being a complete decor and design solutions company. The logo which is going to be rolled out next month across 5277 retail stores in India has been inspired by a research undertaken by Asian Paints. The research revealed that the upward mobility of urban middle class has been constantly rising over the years and that the double income professionals who are young generally prefer design and decor companies for paint process guidance and other related services.

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