Marketing plays a major role in making products and services available in the market. There are several factors which in combination make marketing an effective promotional weapon for companies. Branding is an important component in marketing that would emphasize a company’s mission, culture and the history. The marketers are usually seen branding the product first before promoting it in the market.
A Brand is a Cornerstone
Using brand names or brand logos, the companies set up a value added impression in the minds of the customers. This as a result would find customers adopting products even without the knowledge of product potentiality.In other words, brands create psychological relationships between a business and a customer.
Benefits of a Brand
Companies brand their products in order to maintain emotional resonance with the customers that would drive them to walk frequently into the stores. Marketers must understand that customers buy products with their emotions rather than logic.