Asian Paints unveils new brand identity

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Oct 01, 2012: One of the largest paint brands in India, Asian paints unveiled  its new brand identity and logo with the third  generation heir of Pataudi family, Soha Ali khan at their consumer experience and decor consulting store in Mumbai.  According to the company officials, the new brand identity and logo reflects the engagement with the increasing number of home decor consumers in home, retails and commercial segments.

There is an increasing trend among the Indian consumers especially young consumers preferring the decor companies that assist them in the whole makeover process of the home through color guidance, paint selection and other decor services. This trend has encouraged Asian Paints to position themselves as home decor company.

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