Barista Coffee’s new owner, Carnation Hospitality is in plans to open around 550 new outlets of the coffee chain within a time frame of next five years. This move is taken in order to boost the sales and achieve the target of $50 million (roughly Rs 3,100 crore) in the fifth year.
While the new 550 outlets of Barista Coffee will be opened in the next five years inIndia, 350 of them will be owned and operated directly by the firm and the others will be franchisees run outlets.
Regarding this, Sanjay Chhabra, Director of Carnation Hospitality stated that those 350 company owned and operated coffee chain outlets will be focusing on high streets, pop-up outlets and kiosks and malls, whereas the rest that are run by franchisees will be opened across South East Asia and Middle East that are their prime focus zones.
Notably, in the next three years, Carnation Hospitality will be opening 350 outlets that will add to the 174 Barista outlets inIndiaand the other 24 outlets inMyanmar,Nepal,Bangladesh,Pakistan, UAE andSri Lanka.
As per that Carnation Hospitality that acquired Barista Coffee from Lavazza Spa in July 2014 for a deal less than Rs 100 crore, increasing the Barista outlets from 198 to 750 will help it achieve its target. The acquisition came in at the time when Barista was struggling with management issues. The coffee chain was facing tough competition from Starbucks and Cafe Coffee Day that resulted in shutting down of outlets.
Carnation is a subsidiary of Rollatainers, a packaging company based on Haryana. It has not only acquired Barista Coffee, but also Maple foods business that supplies food to hotels and corporate and handles operations in banqueting domain. Also, the firm acquired Kylin casual and fine dining restaurant chain.
Carnation Hospitality is in the verge of introducing international players including Wendy’sUShamburger chain and Jamie’s Italian, Italian restaurant brand of celebrity chef Jamie Oliver to the Indian market.