Sept 11, 2012: Indian major biscuit and dairy product maker Britannia India launched fortified flavored yogurt. According to the company sources, the new product is launched as per their portfolio expansion plans. The yogurt fortified with iron, calcium, zinc, iodine and vitamin A will be available in vanilla, strawberry and mango flavors.
Since 2011, there has been a growing demand for flavored yogurt in India and has turned out to be a part of healthy food among the young generation people. Britannia is all set to tap the new market with their brand new product. The flavored yogurt will be initially available in Mumbai, Chennai, Delhi, Bangalore and Hyderabad.