Cadbury to launch Batman campaign

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Cadbury India has partnered with Warner Bros to launch its new advertisement campaign. Cadbury’s dark choclate brand, Cadbury Bournville will be featured  in new batman movie, The Dark Knight Rises (TDKR)., one of its biggest campaign in India. The campaign will reach the targeted consumers through various touch points. Cadbury india, a subsidiary of Kraft Food, has created a 30 seconds TV commercial for  promotion and will go on -air from mid-July. The company also have designed a digital commercial for digital campaigning.

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