Celebrity Designer Mawi Keivom Teams up with Koovs in India


Accessory Designer Mawi Keivom based in London with roots in Manipur has joined hands with a fashion portal based in India. The accessories made the designer have been sported by top celebrities including Bollywood stars Aishwarya Rai, Kareena Kapoor and Deepika Padukaone and global celebrities such as Rihanna and Selena among the rest.

In a recent development, Mawi teamed up with the online Indo-British fashion store Koovs to create MAWI x KOOVS lineup of exclusive jewelry, t shirts and bags. Regarding this partnership, Mawi claims that though she was focused to set a foot inLondon, she is involved laying groundwork and doing more stuff for the international market. The brand has got established in the global market and has a great fan base inIndiaas well, which makes here believe that it is the right time to foray into the market.

The designer specializes in creating timeless vintage inspired pieces and visited Mumbai earlier this year while the Lakme Fashion Week debuted. Mawi claims that she likes to create timeless fashion forward classics and that the brand takes stuff that are vintage inspired. They convert these pieces with a spin to make them contemporary to meet the modern world.

Mawi’s collections predominantly include crystals, gemstones, skulls, spikes, sparkle and studs that are based cubist shapes. She adds that fashion goes on changing and seeking new materials and new ways of expressing the conventional materials is the key. The way the elements are interpreted makes them different, adds the designer.

With the recent collaboration with Koovs, Mawi has focused on the youngsters. She says that the partnership has been made at the right time as their products are not available widely in the Indian market. Entering via the big platform will reach the younger audience without any compromise on the quality believes the accessory designer.

Over the years, Mawi has collaborated with top fashion brands and fashion houses across the globe including Swarovski, Disney and Selfridges. She adds that if they find right local partners who understand the brand and their vision, they will be opening stores inIndia. However, the focus is currently in the online business and on expanding the existing retail presence. Mawi dreams to create an all new aspiring brand with products such as bags, jewelry, fashion, clothing, shoes, perfumes and more.








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