Oct 8, 2012: In one of the largest endorsement deals worth Rs 18 crore in India, Coca-Cola has roped in Salman Khan to promote their Thums Up brand again. The deal is signed for two years. As per the sources, this is more than the deal signed by Coca-Cola with Sachin Tendulkar for brand Coke which was worth Rs 12 crore. The company will also partner with Salman Khan’s Being Human initiative to promote and implement charity and social activities.
