Coca-Cola to relaunch masala cola brand


Aug 16, 2012: Coca-Cola plans to relaunch thier once popular masala cola brand RimZim which it acquired from Ramesh Chuahan in early 1990s. The company plans to relaunch the RimZim in northern parts of India. A decade ago, the cola company made an attempt to revive the brand in Maharashtra but failed miserably.

However, cola company now is planning to relaunch the brand as per recommendation of the brand study conducted by the company itself which indicated a high brand reall among the consumers. Recently Coca-Cola announced an investment of $5 billion till 2020 since India has been identified as one of the fastest growing market for the cola company.


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