Dec 2, 2012: It is difficult to explain what Salman Khan is nowadays, a phenomenon, an icon, a brand, or something else. Salman who is already basking in the glory of his last outing Ek Tha Tiger which did a whopping business of Rs. 187 cr is all set to take the Bollywood by storm this Christmas with his Dabangg 2. A sequel to Dabangg, it is said that Dabangg 2 is valued at Rs. 180cr with an entertainment channel paying Rs.45 crore for satellite rights. This is the highest ever valuation for a Bollywood film date till date. With Salman already announcing a Dabangg 3 which would be a prequel to Dabangg, hype around Dabangg 2 and Pandeyji is all said to get bigger as the releasing date nears. Till now it is ‘Pandeyji Seeti Maare’, let’s see if audience also ‘Seeti Maare’.