Do’s and Don’ts in Branding Start up


Before starting with the branding of any product, marketers must be aware of the dos and don’ts. All this factors add to the success of a new brand or brand promotion.

Do’s in Branding Start up

  • Define Product
  • Know your customers
  • Positioning
  • Maintaining online and offline marketing efforts
  • Interacting with customers
  • Become the authority

Don’ts in Branding Start up

  • Belief that brand is superior to customers and product
  • Belief that marketer had control over the brand
  • Confusing branding with design

Marketers usually look for these do and don’ts in branding to have better brand positioning in the target market

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