Business firms often write articles to gain publicity and to increase credibility within the market. Those articles will relate to that company, or the industry they are involved with. Though distribution of articles is done through online or offline methods, online method is mostly employed. Organizations usually include their contact details within these articles, so that new clients can contact them without difficulty. Article marketing is not just about right content, but also about keyword optimization for better discovery and article placement in right slots for maximum clicks and visits.