Newsletters that notify, advises, communicates and advertises a business to the target customers can be used as an effective tool in marketing. The main advantage of newsletter marketing is its cost effectiveness when compared with other product promotional tools like tele- marketing and television. Newsletters can be distributed in the form of paper print or in digital formats. Newsletters are different from advertisements, since the information included in newsletters are much factual. Effective use of newsletter can promote a business in a better way.
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