The e-commerce company Flipkart will follow the Myntra by going app only as it did to the same to the fashion portal that it acquired last year. Well, Flipkart app only will operate only via its mobile application from September this year.
The retailer’s Chief Product Officer, Pundit Soni revealed the same information to the employees at a town hall meeting last week, claimed a company spokesperson.
As per an official statement from Flipkart, India is a gradually transitioning market from the mobile first to mobile only country. The firm is constantly trying several aspects of its services to create the best ever shopping experience to the users on the application.
The e-tailing firm expects that there will be more and more people purchasing from their smartphones and mobile internet that is expected to bring about an exponential growth. Furthermore, the statement claimed that almost 70 percent to 75 percent of the overall traffic of Flipkart is coming from the mobile app. For now, the firm is continuing to provide the mobile as well as desktop options to the customers.
Notably, Flipkart is the leading e-commerce marketplace in India with over 30,000 sellers and 4.5 crore registered customers.
Flipkart was launched in October 2007 and it is currently having over one crore page visits everyday. The firm delivers to the customers in more than 1,000 cities with 80 lakh shipments per month with the help of its technology support and supply chain.
Some industry experts have expressed their reservations on this app only move of Flipkart. The Founder and CEO of Freecharge, Kunal Shah questioned this app only strategy in his Facebook status update, but he has not deliberately named Flipkart.
He wrote that based on research there are only 19 to 20 applications on the Android smartphones of most Indians. Of these, 15 odd apps cannot be deleted. With the concerns of low memory requiring users to delete apps and install whenever they need, he has questioned if an app only strategy be good. He further states that it could be a higher number of app install rates that the firm is looking to achieve.