There will be no price hike for FMCG goods for the next quarter as marketers fear that further increase will have an adverse impact on their volume growth. It was reported that FMCG majors Dabur, Marico, Jyothy Labs, Godrej Consumers and Emami do not have any plans to hike the price this quarter. Marketers feels that the earlier price hike will help them to maintain the margins.
The decision is a result of the reduction in raw material costs. There has been a reduction in the cost of raw materials ranging between 4%-38% for the last three months. This will give a sigh of relief to the Indian consumers.