Sept 26, 2012: FMCG companies Nestle, HUL and Emami continues with price hike strategy to improve their profit margin. According to latest update released by JP Morgan, decline in GDP and low consumption rate is not preventing the FMCG majors from increasing price of their products.
As per the reports, Nestle and HUL has increased price of their selected variants by 7% and 6% respectively in the months of June and July. Similarly Emami also increased the price of its skin care cream by 9%. However, experts are o f the opinion that frequency of price hike has slowed down for the months of August and September when compared to June and July.