Ford Develops Pre-Collision Assist Technology

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Ford Motor has come up with Pre-collision Assist and Pedestrian Detection Technology that can keep away and reduce frontal collision of vehicles. This new system will be launched in 2015 alongside Ford Mondeo inEuropeand it will be announced for other products of Ford and Lincoln as well.

Pre-collision Assist and Pedestrian Detection makes use of radar and camera technology to scan the roadway ahead and will provide an audio visual warning to the driver if it detects a vehicle or pedestrian. If the driver does not respond instantly, the system will apply even the full braking force automatically in order to help in reducing the severity or completely avoid front collisions.

This new system has a windshield mounted camera and radar located near the bumper of the vehicle to check the details against the database of pedestrian shapes and to distinguish people from the roadside objects.

Pre-Collision Assist is capable of helping the drivers to avoid rear end collisions with other vehicles on the road at all speed levels. And, Pedestrian Detection helps the driver to avoid pedestrians at lower speeds. However, both aspects of this new technology help in reducing the severity of forward collisions or even prevent them completely in some cases.

Regarding the validation and testing of Pre-Collision Assist with Pedestrian Detection technology, Scott Lindstrom, Ford Manager, Driver Assist Technologies said that real world testing of this new system was a significant part of its development. The primary reason for the same is that the pedestrians in an urban setting can provide a wide range of potential situations. They have so far covered over 300,000 miles on three different continents in order to test this system on a wide range of settings and situations.

Also, Raj Nair, Ford Group Vice President, Global Product Development added that this new technology adds to the already impressive list of technologies related to driver-assist that the Ford consumers are making use of currently. The other such Ford driver-assist technologies include lane-keeping system with lane-keeping aid, adaptive cruise control and collision warning alongside brake support, Blind Spot Information System (BLIS) with cross traffic alert andActiveParkassist.