German brand in Indian entertainment market

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Aug 22, 2012: German home entertainment brand Loewe is launching its products in Indian market.  The European company  which is popular for customized premium home entertainment products like television, speakers and players have entered into an agreement with New Delhi based NashivRetail for distribution of its products in India.

Loewe, the premium brand founded in Berlin in 1923 is eying the fast growing market for premium consumer technologies in India. On the other hand, Nashiv Retail is eying the Rs100 crore sales from the premium brand and plans to open seven exclusive outlets for Loewe across the major metros by the end of this year.