January 16, 2014: Google in its effort to enhance the online shopping experience of customers will be unveiling its new service ‘Shoppable Hangout’ in the country on January 20. The search engine giant has tied up with Myntra.com an online shopping portal. The users who would be shopping on Myntra.com will be able to interact with each other and simultaneously shop online through Shoppable Hangout. In a statement by the company, Google has also signed in Bollywood actor Hrithik Roshan to be the face of Shopping Hangout.
Speaking about the launch of Google Shoppable Hangout, Nitin Bawankule, Director, Google India Industry was quoted as saying, “The Shoppable Hangout will provide users with a brand new online shopping experience, which will be like shopping Hrithik’s clothing line with him at your side, except from participants’ living rooms.” The new Shoppable Hangout of Google will help up to 10 people to interact with each other and as well as comment and chat while shopping. This unique feature will allow the retailers and the designers to publicly broadcast a multi person video chat about their products and help the customers in making an informed choice.