Hero cycles premium brand in the market

Hero Cycles is launching 7 to 9 new models under the premium brand ‘Urban Trail’. These models would be priced from Rs 40, 000 to Rs 1,10, 000. Hero Cycles expects to position these premium cycles for health conscious city slickers. As per the company sources, they will be targeting professionals and families. Currently premium cycles hold only 2% of the total bicycle market share in India.