Hershey products will now be delivered through delivery apps Swiggy and Dunzo to the doorstep of the consumers with a click of a button.
Hershey India one of the world’s biggest snacking giants which is a part of The Hershey Company has partnered with Swiggy and Dunzo delivery apps as their new initiative to increase their sales through online platforms.
Hershey India has launched Hershey Happiness Store which is their new online brand store on the prominent delivery apps Swiggy and Dunzo. Consumers can now choose a variety of Hershey products such as HERSHEY’S Bar, HERSHEY’S Syrup, HERSHEY’S Kisses, HERSHEY’S Spreads, HERSHEY’S Milkshake, HERSHEY’S Cocoa Powder, Brookside Chocolates, SMART COOK Tomato Puree, SOFIT Protein Cookies, SOFIT Soymilk, and SOFIT Almond Milk just by clicking a button. Initially Swiggy and Dunzo will home deliver these Hershey products only to the shoppers of select cities.
The partnership with Swiggy and Hershey India is operational in Bengaluru, Mumbai, New Delhi NCR, and Hyderabad. While the partnership with Hershey India and Dunzo is live in Hyderabad and Bangalore. Hershey is looking to scale up their operations to more locations over the Country in the next few months.
Speaking on the partnerships with these prominent online delivery apps Managing Director of Hershey India Herjit Bhalla said that, “We are in unprecedented pandemic times and it is important that we find innovative ways to bring our loved brands to our beloved consumers. We are happy to have partnered with both Dunzo and Swiggy to bring the goodness of the Hershey range of products to the doorstep of our consumers safely and conveniently both for them as well as the delivery agents.”
The Hershey Happiness Store addresses the difficulties and challenges faced by retailers and Shoppers alike due to the current lockdown because of COVID-19. Families are increasingly cooking delightful snacks at home with Hershey’s products and the online store is an additional avenue for consumers to access Hershey’s loved products, in addition to existing retail stores and e-commerce platforms.