22 June 2013: Launching a new chapter in the field of online retailing, HomeShop 18 added Food & Grocery range to its existing range of products on offer and thus became the only online retailer in India to do so. HomeShop18 in its Food & Grocery range would at present be selling drink concentrate, olive oil and mocktail syrups. The online retailer which sells mobile phones, accessories and many other products would be selling many other food products including ready to eat items in the future.
Speaking about the launch of its new category Sundeep Malhotra, Founder and CEO HomeShop18 said, “Introduction of the food range is another important step towards HomeShop18’s aim to be a one stop shop for our valued customers at an affordable price.” Customers who are looking at buying food & grocery can now shop at www.homeshop18.com. It would be interesting to see how the other online retailers react to this move and it is expected that the other online retail players like snapdeal, jabong and naaptol would follow suit in the future if the move of HomeShop18 meets with success.