As marathon cannot be conducted, Adidas launched its ‘Home Team Hero Challenge’ – a virtual sports event, where athletes from different parts of the world are invited to come together and help people by showing them quality workouts, with an intention to create a healthy lifestyle around the world.
The #HomeTeamHeroChallenge will be conducted from May 29 – June 7, of which, Adidas will donate $1 to the Covid-19 Solidarity Response Fund of WHO and this is being donated for every hour of the tracked activity, with the aim to reach one million hours.
In this challenge, the participation of top Indian sportspersons, such as Rohit Sharma( Cricketer), Hima Das( Sprinter), Nikhat Zareen and Simranjit Kaur( Boxers) are involved.
Adidas has also collaborated with various tracking activity apps such as Garmin, Zwift, Polar, and Sunnto for conducting the virtual sports event.
The ultimate motive of this challenge is to create a digitalized sports event globally, where everyone around the world is invited to participate in this virtual event, to help reach one million hours and in order to create a healthy and active community regardless of lockdown.
This challenge also includes efforts to provide ensured relief distributed to most needed areas, having produced thousands of face masks for the U.S. healthcare workers collaborated with Carbon, by making a donation of €3 million and €2 is being donated for every purchase over €20 online to the Covid-19 response fund and providing masks to medical communities in US, South Korea, and Europe.
The company’s senior marketing director, Manish Sapra, said, it is the company’s responsibility to provide tangible ways for consumers to keep themselves active and engaged during the lockdown phase. In spite of the pandemic, what unites them is their enthusiasm to do good, to feel connected to each other as a team, and gratitude is conveyed to the workers who were there with the company during the tough times.
Adidas earlier stated that 60 percent of its business was currently at an immobile phase and more than 70 percent of their stores were closed worldwide. Their big sporting events such as the Tokyo Olympics and Euro soccer tournament were canceled.