Housing.com acquires CRM firm HomeBuy360 for $2Million

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Real estate listing portal Housing.com has acquired HomeBuy360, a cloud based Sales Lifecycle Management Platform that connects developers, agents and buyers, for about 13 Cr ($2 Mn), towards purchase of 100% equity. In HomeBuy360 documents are created automatically and stored securely which can be ingressed from anywhere globally. The company also gives intuition on the progress which is available real time. Within a short time, HomeBuy360 has partnered with 70+ developers across 7 cities helping them build powerful relationships with their customers.

HomeBuy360 was founded in 2011 by Rajat Kothari, Kshitij Minglani and A K Gururaj. It is a Bengaluru based cloud CRM software company, deranging the real estate and homebuyers market. It is designed for the real estate industry to efficiently manage Sales Management, Inventory Tracking, Call Centre Mgmt, Leads, Bookings, and Collections, Documentation, Customizations, Commission, Handover and a lot more. HomeBuy360 had also set up HomeFind360, which was similar to Housing. It helped users hunt for homes based on scale like budget and preferred area and also provided information on schools, hospitals, companies, and metro stations located near the property.

The vision of Housing.com is that every developer uses HomeBuy360 to bring down their sales and operating costs. This will help in reduction of property prices finallyy benefiting the consumers. The HomeBuy360 platform, which is owned by Sadanika Solutions Pvt Ltd, allows developers and agents to track inventory, managing customer relations and drive efficiencies in their sale operations. Housing.com, the online real estate listing platform, has expanded from its original Rent and Resale proposition to include PGs and Hostels, Serviced Apartments, Land, Plot Projects, and New Projects. The company has more than 2551 employees in over 100 cities across India.

Housing.com has claimed being the only real estate platform which has its own CRM software and the planned extension will reach 20,000 real estate developers that use the company’s platform. Housing.com has seen some struggles recently and was one of the first tech companies in the country that received an investment from Softbank. This is the third acquisition this year for Housing.com.

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