While attempting an entry into the global market, the marketer must take in to account the target market size, government regulations, risk factor, competition, local infrastructure, and so on. There are different methods through which a firm can make its entry to the international market. Direct/Indirect exports are the basic methods adopted to sell a product within the foreign market. Licensing or franchising are low risky methods to enter foreign market. Other than this, firms rely on contracting or joint venture as additional options.
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