Feb 26, 2013: Kimberly-Clark Lever the manufacturers of Huggies have launched Huggies Wonder-Pants which is an ultra soft diaper pant for babies. The ultra soft diaper pant has got soft hug design and is clinically proven solution to protect baby’s delicate skin. Huggies Wonder-Pants has got cottony soft material and has got an innovative speed dry layer. This layer helps to prevent leakages and keeps the baby dry and happy.
The diaper category in India which has got players like Pampers and Snuggy is valued at Rs.1200 crores and growing at 30 per cent per year and the segment which is driving growth is the diaper pants segment. Huggies Wonder Pants is said to be clinically proven to proven to prevent diaper rash and is said to be a superior product in its category which is designed to meet the evolving needs of Indian parents according to Mr. Prakash Iyer, Managing Director, Kimbely-Clark Lever.