Jan 15, 2013: Ignitee Digital Services have joined hands with Fujifilm India to manage their digital communication and social media campaigns. Fujifilm which already has a social media presence and is very active on Facebook is trying to connect to tech savvy Indian youth with this move. Ignitee Digital will help the Fujifilm to create a good brand image and facilitate interaction and engagement with the brand. The other services which will be offered by Ignitee Digital s part of engagement terms are social media optimisation, online reputation management, increase the level of consumer engagement with the brand etc. The challenge that Ignitee would be facing is that the digital camera market is much cluttered and it is very difficult to grab the attention of the youth.