Sept 5, 2012: Indian brand Preethi Kitchen appliances, which was acquired by Dutch electronics Philips will now go global. Preethi, which has strong brand equity for its mixer-grinders among south Indian consumers has already launched its kitchen appliances in Singapore and Middle East markets.
Also Read
[Marketing Concepts]41 Social media metrics
Social media metrics is the measure to track the impact of social media activities of a company. Generally, there is no definite set of...
