The Indian mobile application usage has out shined the global app usage as it has witnessed a growth of 131 percent, claims a latest report from Yahoo. The growth in the app usage has exceeded its global counterparts and the prime reason for the same is the mobile app shopping obsession in the country that has contributed 19 percent next to gaming that is 25 percent. The app growth in Asia is at 77 percent.
Regarding this, Christopher Klotzbach, Head of Product Marketing Flurry from Yahoo stated that the shift from the e-commerce to m-commerce space is accelerating swiftly. The Indians are engaging with their mobile shopping apps nearly round the clock, he stated.
The Flurry team from Yahoo had studied data obtained from over 700,000 applications and 1.8 billion devices across the world.Of these, 42,000 apps and 82 million devices are from India using the Flurry app.
The trend of phablet is growing swiftly across the world and the growth in India has outshined the same in the U.S. with 38 percent of the users in India using phablet as opposed to only 21 percent in the U.S. He added that the Asian phablet users engage in apps 78 percent more than the smartphone users in Asia and this has driven the app growth further.
The top three app growth segments in India as per Yahoo are Personalization with launcher applications such as Hola and Aviate, followed by News & Reading and then Photography. The growth of these segments is 533 percent, 311 percent and 178 percent for Personalization, News & Reading and Photography respectively.
He was in India to promote the mobile developer suite of Yahoo that helps the developers of mobile applications to create apps and analyze their usage. He stated that the major challenge for the mobile app developers in the country till last year was the process of initiating earning from their apps. However, he added that the native ads that a part of the content has helped increase the app monetization in the country.