May 14, 2014: inRetail, a division of TSG, one of the largest independent branding and digital services agencies published a special action plan for retailers on how they can combine physical stores and ecommerce business. In today’s world where connected devices are exploding, ecommerce is set to take off in an exponential manner.
What is Omnichannel retailing?
It just means providing consumers with an ‘always on, always available’ shopping experience. It would mean integrating the physical brick and motor stores to the digital business channels like mobile and internet. The confluence of mobile, internet, social media and cloud technology will make digital disruption of the retail business possible. Key for retailers will be to put in place strategies for integrating their digital business channels to their physical distribution outlets to provide consumers with a seamless shopping experience.
inRetail report will be a free tool for retailers and merchandisers. This report will mainly discuss
- How to focus on providing seamless shopping experience
- How to integrate mobile and social media to retailing for better RoI
- Why focus should be on delivering experience than selling products and services
Check out their press release to know more and download the report for free